About

The Founder.
The Partner.
The Culture Architect.

Thirty was founded on one belief: high-growth brands deserve high-calibre people strategy, without the corporate overhead. We partner with lifestyle and consumer founders to build the culture, team, and infrastructure that scale.

Portrait of the founder and People Director at Thirty, a senior HR consultancy for high-growth brands

Founder & People Director

Meet the Founder

With over a decade of senior HR experience across luxury, lifestyle, and high-growth consumer brands, the founder of Thirty built this consultancy to bridge the gap between scrappy start-up culture and strategic people infrastructure. Every engagement is led personally, bringing the seniority of a People Director without the full-time overhead.

From organisational design and leadership coaching to talent planning and culture strategy, the work is always human-first and commercially sharp. No jargon, no corporate playbooks, just senior thinking applied fractionally, exactly when it matters most.

HR doesn't have to be stuffy.

Too many scaling brands hit the same wall: the founders outgrow their scrappy beginnings, but they're not ready for a full-time HR director and the generic consultants on the market just don't get the pace, the aesthetic, or the founder mindset.

That's the gap we fill. We bring strategic seniority, operational know-how, and a genuine understanding of what it means to build a lifestyle brand. Whether you're a team of 10 preparing to triple or a team of 80 realigning your culture, we step in at the level you need, fractionally, flexibly, and without the jargon.

Our work spans people strategy, leadership coaching, talent planning, and organisational design. We've supported brands through hyper-growth, restructures, and everything in between, always with a human-first, commercially sharp approach.

Why Us

What sets us apart.

Founder-First Mentality

We speak your language. Every strategy is shaped around the realities of building a brand from the ground up, not borrowed from a corporate playbook.

Strategic Seniority

You get a seasoned People Director without the full-time overhead. Senior thinking, applied fractionally, exactly when it matters most.

Agile Support

From a few hours a week to an embedded presence on-site, our model flexes with your growth stage. No lock-ins, no bloat.

Let's discuss a fractional model that actually fits your business.

Discuss a Fractional Model

The Founder.The Partner.The Culture Architect.